Datopus

Know impact of your product and marketing investments

Turn user behaviour insights into decisions

We supercharge Google's ecosystem with user behavior analysis tools

No credit card needed

Brands that trust us

Share Delivery
Mojo
Inkspot
Startup Leiria
DatopusVSOther platforms
Easy Plug&RunSetupComplex
CheaperPricingExpensive
You own dataData OwnershipVendor owns data
B2B SaaS orientedPurposeGeneral purpose
Advanced trackingTrackingUsual tracking
Augments Google ecosystemEcosystemNo ecosystem

WHAT DATOPUS CAN DO FOR YOU?

Understand user behavior and address every product question - no coding required.

Lighten your workload — we've got it covered

We integrate Google products automatically, optimizing for cost and impact — all based on proven best practices.

Automated Integration

Seamlessly connect Google Analytics, Google Cloud, Google AI, and other tools with zero manual configuration

🎯

Optimized Performance

Leverage AI-powered insights and automated optimizations to maximize your marketing ROI

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GA4
Tag Manager
Google Ads
Google AI
Big Query
Cloud Storage
💬
Ask anything about your data...

User Demographics

18-24
25%
25-34
40%
35-44
20%
45+
15%

Platform Usage

Mobile
60%
Desktop
30%
Tablet
10%

Chat with your data

Instantly query your analytics in plain language. Ask Data lets you get answers, build charts, and uncover insights without writing a single SQL query.

💬

Natural language queries

Ask questions in plain English

📊

Instant visualizations

Get charts and graphs automatically

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Watch real user sessions

Rewind user journeys exactly as they happened — spot bugs, UX friction, and confusing flows in seconds.

🎥

Full session playback

Watch exactly what users did and saw

🔍

Technical details

Console logs & network requests

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User Session Recording

00:37 / 02:14
00:12 User clicked on "Sign Up" button
00:18 Warning: Form validation failed
00:25 Auth token received
00:31 Error: Failed to load user preferences

Feature Usage Statistics

FeatureDeviceUsersViewsActions
Page: /authMobile1,2455,83215,478
FilterMobile8763,2659,853
BreadcrumbDesktop5432,1876,543

Discover which features users truly value

See which features get the most engagement and which are being ignored.

Feature Usage Analytics

Track engagement metrics in real-time

📈

Engagement Trends

Spot growing and declining usage patterns

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Identify why users drop off

Analyze user journeys and funnels to pinpoint exactly where and why people leave.

🔍

Funnel Analysis

Identify exact drop-off points

🚩

Exit Insights

Understand why users abandon journeys

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User Journey Funnel

Last 30 days
85%
Conversion
15%
Drop-off
2.5min
Avg. Time
Button Click: "Start Trial"2s ago
Page View: "/features"5s ago
Form Submit: "Contact"30s ago

Let us handle the tracking

Autotracking automatically captures and tags every user action with the specific feature in which it occurred.

Automatic Event Tracking

No manual instrumentation required

🏷️

Smart Tagging

Contextual event categorization

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Act on insights

Replace gut feelings with clear, actionable insights from real user behavior.

📊

Real-time analytics

Make decisions based on live data

🎯

Actionable insights

Clear recommendations for improvement

🔄

Continuous improvement

Measure impact of changes over time

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Active Users

12,847

+12.3% vs last month

Conversion Rate

3.2%

+1.8% vs last month

Total Revenue

$847,293

+23.5% vs last month

Avg. Session

4m 32s

-0.5% vs last month

Explore Our Key Features

Discover how our platform can transform your product analytics experience

Event Autocapture for Google Analytics

Autocapture lets you track all events in your web app automatically, no coding required. You don't have to chase your developers to track events!

Learn More
Event Autocapture for Google Analytics

We take our customers and their users' data very seriously

As a vendor that processes millions of data points on a daily basis, our data is fully encrypted, managed, and stored by SOC-compliant vendors such as Microsoft Azure and Google Cloud.

SOC 2 Type II

GDPR

HIPAA

Become a data-led company in 3 steps

Step 1

Setup

Install our script to track all user activity automatically.

Step 2

Analyze

Use our analytics portal to gain valuable insights into user behavior.

Step 3

Improve

Turn insights into concrete steps to improve your product.

Product Manager at TechFlow

Our existing setup lacked the depth and flexibility we needed. Datopus worked hand-in-hand with our teams to ensure a smooth transition. The results? Our product team gained deeper insights into user behavior, refining features that mattered most. The growth and engineering teams work more efficiently thanks to event autocapture.

RachelProduct Manager at TechFlow

Frequently Asked Questions

Unite Your Whole Team Around Your Product Growth Goals

No credit card needed